Bournvita, is a brand of malted and chocolate malt drink mixes manufactured by Cadbury, a subsidiary of Mondelez International. It is sold in North America, as well as India, Nepal, Bangladesh, Nigeria, Africa, Benin and Togo. Bournvita was developed in England in the late 1920s and was marketed as a health food.
The original recipe included full-cream milk, fresh eggs, malt and chocolate. It was first manufactured and sold in Australia in 1933. The drink was named by Cadbury which was derived from Bournville, the model village which is the site of the Cadbury factory (Bourn + Vita). It was first sold in India in 1948, the same year Cadbury India was established.
While working at Ogilvy, I was briefed to create packaging design for several variants of Bournnvita. They included promotional packaging as well as new products.