A $14 billion. conglomerate, JSW Group is one of India's largest business conglomerates. It is led by Sajjan Jindal and part of the US $15 billion O. P. Jindal Group. Earlier, the name was Jindal South West. Later, the company adopted the name of JSW to promote it as a brand. Now the group has strong footprints across various sectors: Steel, Energy, Minerals, Port & Infrastructure, and Cement, in multiple locations across India, the US, South America, and Africa.
JSW Cement, was launching a new cement. The product, 'Concreel' was made of a powerful mixture of steel and cement. I worked on the packaging design, the logo design and brochure design.